MARKETING MATERIALS
MARKETING MATERIALS
This portfolio highlights a wide range of internal and external communications materials I produced within the public relations and advertising space for a fictional music-technology company. Materials include pitch letters, press releases, corporate backgrounders, crisis communications plans and newsletters, among other media materials. This portfolio highlights my efficiency in writing for media campaigns, specifically focusing on the creative process and formal, written communication.
Created during the Spring 2023 semester, this portfolio illustrates my role as a team lead and account manager in collaboration with the nonprofit organization, Friends of Sheila Banister, aimed at raising the voices of women in politics and corporate leadership positions, as well as educational reform in Alabama. Portfolio materials include a case study, team memo, social media graphics, website redesign, social media performance reports, time logs, and a final presentation. This semester-long experience exemplifies my understanding of working with clients to identify, understand, engage and communicate effectively with multiple, diverse key publics. Our primary goal was to utilize social media to connect with a wider audience.
